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According to the recent web-based survey of 20,000 consumers and business decision-makers conducted by Compass Intelligence, an estimated 7.2% of mobile phone users that are 18 or older and employed use mobile banking.
“The growth in smartphone adoption is expected to be a leading factor in the future adoption of mobile banking,” states Stephanie Atkinson, Managing Partner of Compass Intelligence. Apparently, 20.5% of smartphone users currently use mobile banking while only 2.7% of basic cellphone users use mobile banking. On the other hand, mobile banking needs to become easier and more user-friendly to reach mass market adoption.
Compass’ findings indicate that as age increases, or frequency of travel decreases among the users, adoption rates decline. Male users and those that use push-to-talk services are also somewhat more likely to adopt mobile banking services.
In addition, adoption rates increase as size of business increases, with enterprises having the highest adoption rate of 7.7%. Naturally, usage of mobile banking is also highest in the finance industry and is followed by health care and transportation & distribution. Utilities professionals are the very bottom of mobile banking usage, though…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
