JD Power: iPhone is tops among business users

When the iPhone launched, the world scoffed at the first-ever Apple mobile phone’s lack of physical keyboard or any real enterprise support. Business users around the world brushed aside the iPhone as a casual fad that would never amount to any real significance in the mobile space.

Lo and behold, the iPhone 3G brought serious enterprise support and a sleek, refreshed design, giving the enterprise segment something to talk about. And, with the iPhone OS offering unparalleled eye-appeal and an intuitive user interface, the iPhone has fast become a business user’s top-choice.

So agrees J.D. Power & Associates and their 2008 Business Wireless Smartphone Customer Satisfaction Study. The new study, from the people that just about invented the “customer satisfaction survey,” gives the iPhone top honors when it comes to customer satisfaction in the enterprise segment.

New JD Power study puts Apple at top of enterprise satisfaction list

New JD Power study puts Apple at top of enterprise satisfaction list

The survey asked users to rate enterprise handset manufacturers on a 1,000 point scale that measured satisfaction in categories like “ease of operation,” “operating system,” “physical design,” “handset features” and “battery aspects.” Of all manufacturers surveyed, Apple managed to score a class-leading 778 points – mostly for the iPhone’s ease of use, design, and features.

BlackBerry maker Research In Motion scored a 703, giving it the No. 2 spot. Samsung eeked out a respectable 701 points, netting it a third place finish, while Palm lagged behind all others with their Treo lineup of smartphones scoring a meager 644 points.

Enterprise users cited Internet capability, email access, design, Bluetooth functions, and keyboard format as the most significant factors in deciding which smartphone was the best fit for their company.

The iPhone and iPhone 3G have their fair share of problems. But, both handsets’ strengths lie in their intuitive multi-touch interface and a snazzy design aesthetic that has apparently captured the minds of both consumers and business users alike. Now, all we need is a removable external keyboard.

[Via: ZDNet]

  • Simon Sage

    Yeah, suits might get the fuzzy-wuzzies from using an iPhone, but that by no means translates to market share. Other vital criteria like security, and, y'know, copy and paste play a big role in determining if a company actually goes through with a rollout. I also find it interesting that Bluetooth capabilities are on the list of priorities, but the iPhone doesn't support A2DP. Maybe it's just me, but I thought Apple was big on the music thing.

  • Hans

    And what about the lack of push email on the iPhone? Do business users no longer need immediate notifications for incoming email? I think companies that are issuing iPhones to their employees are harming themselves – their employees simply won't be as productive.

  • John

    Couldn't agree more Simon, but it all comes down to user interface. The iPhone is just so much smoother and pleasant to use that people are willing to sacrifice what otherwise would seem like deal-breaking neglected features. I think a big deciding factor is also the app store. When your colleagues come in everyday and show off their latest app, game, or toy they're going eventually convince you to join the club too.

    What Samsung phones do you think they're talking about here? I found their inclusion surprising.

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