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Rocketship Apple: the story so far…

Categories: Apple, The Digital Life
By: , IntoMobile
Monday, November 10th, 2008 at 3:55 PM

In a home network, far, far, away…..

This is just a brief post to recap where on the space map we are with Rocketship Apple, and it’s journey to Planet Apple

(for a sample of what on earth I am talking about, please click here, here, and here)

So, the component list to deploy in the home network (for which the incumbent was largely window-based):

  • Apple Airport Extreme 802.11n wireless router
  • Apple iPhone 3G
  • Apple MacBook Pro
  • Apple TV

And where are we with those:

Apple Airport Extreme 802.11n wireless router – DONE
Apple iPhone 3GDONE
Apple MacBook Pro – TBC during this week or next
Apple TV – TBC by end of year

Most importantly, though if we consider the issues thus far, and perhaps give each stage a score out of 10, how do things come out:

Apple Airport Extreme 802.11n wireless router – 8/10
Apple iPhone – 4.5/10
Apple MacBook Pro – TBC
Apple TV – TBC
TOTAL:  12.5/20 (out of 20 currently, as two stages complete) – or about 63% effective!

Of course, this is my own arbitrary scoring system, based on the good (and the bad) that has been in the process of rolling out Apple network elements (whether working together or on their own), but I feel it’s a fair reflection of the satisfaction thus far that I have.

Now, here’s the poser question, particularly for those of you out there that have lots of Apple kit – do you think that Apple is perceived as better by those that aspire to own their products, than those that actually own it? My feeling is that even those owners of Apple kit, for whatever faults it has, still love it. Me personally, at this stage – I’m fairly ambivalent because of the iPhone calendar and email issues (see here), which were functions I really needed. I’ll be interested to see what you guys make of it….

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.