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Blyk is preparing to expand to Asia Pacific region. Apparently, the ad-supported MVNO is currently studying the most suitable markets and host networks in the region.
In an interview with GSMA Mobile Asia Congress Show Daily, Blyk’s head of strategy and advertising business development – Timo Ahopelto, said: “Both the advertising environment and mobile behaviour in Asia perfectly suit Blyk.” He also added that the business model would remain the same and that the operator would maintain its youth-orientated focus. “Asia is the most natural next step in building global youth media,” he said.
As a reminder, in September Blyk announced their 200,000th subscriber in the UK. They also unveiled their plans to expand to other European countries — including the Netherlands, Belgium, Germany and Spain.
According to Ahopelto, Blyk ran over a thousand campaigns in the UK in its first year recording average response rates of over 25%! “This makes us the most effective and fastest growing youth media in the UK,” he added.
[Via: GSMA]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
