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Remember Modu, the phone with many coats which is also known to be the world’s lightest mobile phone? Things are not going well for the company behind Modu. Apparently, they [Modu Mobile] have fired 100 workers in two cycles, and some executives. That’s about 25% of the Israel-based company’s working staff!
In a recent interview Modu’s CEO, Dov Moran, admitted they’re late for about 6 months and that the first devices will be launched in April of next year. Israel’s Cellcom will be the first carrier to offer the phone, and will be followed by Italy’s TIM and Russia’s Vimpelcom. Initially, the company said all three carrier will launch the device at the same time, but it seems things have changed in the meantime.
To promote their unique offering, Modu sent a request to two major publicity agencies to send them a price quote on the Israeli launch campaign. Kinda strange move as it’s usually the carriers which promote devices. Is this a lack of commitment on Cellcom’s side or what? We’re not sure and we certainly don’t want to bury Modu’s chances for success. Quite the contrary, personally I think their model rocks! The only problem I see is a potential lack of money to bring the idea to market on time and to distribute it around the world.
We’ll certainly watch where this goes. Stay tuned…
[Via: TalkingMobile]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
