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In the age of individuals, everyone wants to differentiate itself from the crowd. Smart companies know that, hence we already have a number of custom-built products available on the market, even from the companies that make mass-market products (Nike, for instance).
That being said, Nokia France has launched a neat service called Nokia Build to allow those interested in buying the Nokia 7310 Supernova to customize it prior to purchase. The Flash-based service turns anyone into a handset designer. There are pre-built template designs, as well as the option to create a completely original 7310 from scratch. The end result could be a unique 7310, designed exclusively for the user.
Unfortunately, at this stage Nokia Build is available in French only. If you happen to understand what it says, you should definitely try out it, even if you don’t want to buy the 7310 Supernova. Here’s the link from where you test your handset design skills. Good luck! 
[Via: Unwired View]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
