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Juniper Research has released a new report saying that Mobile coupons redemptions will have reached 200m by 2013…
Apparently it’s a mature market in Japan and Korea, but even less mature markets like the US and Europe are showing growth in some big retail sectors like entertainment, shopping, and not surprisingly, food – nothing like a good meal to make you wave your mobile device at people!
Juniper say that the Mobile device is the “best individual marketing device” (I’ve a feeling they are right), but that lack of “suitable point of sale infrastructure” could hamper those figures being reached – again true, if there isn’t a defined way of doing things then it’s going to be a piecemeal affair. I for one hope that retailers and voucher aggregators do get it together…
[Via: RCR Wireless]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
