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Penguin goes iPhone

Categories: Applications, Content, iPhone
By: , IntoMobile
Wednesday, December 10th, 2008 at 4:17 AM

I guess we all know classic publishing business has seen its better days — i.e. they’re dying quickly. Still seeing a major company like Penguin Group going iPhone caught me surprised, nevertheless. They have released a native application for iPhone and iPod Touch to stay in touch with their customers while on-the-go.

From Penguin iPhone app you can find about latest Penguin releases, read latest posts on Penguin Blog, listen to Penguin podcast, read tons of interviews and essays as well as exclusive chapter excerpts. But the news doesn’t stop there — for the future releases Penguin wowed to include e-commerce capability for print, ebook and audiobooks! Now that would be something – read an excerpt and instantly buy the whole “thing.”

At the moment, the application is available only in English, but considering how global Penguin’s business is, it’s fair to bet other languages will be supported in the near future, as well. Here’s a link to the AppStore (iTunes) from where you can grab the app for free.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.