Disqus
Amobee Media Systems has released what it is calling it’s “HAPI” (Handset Application Programming Interface) for the iPhone and GPhone (Android). HAPI already includes support for BREW, J2ME, Blackberry and Symbian.
What does this mean though, you ask? Well:
Operators around the world will now have the ability to serve advertising impressions into applications running on the world’s most popular mobile operating systems using the same ad-serving solution that also supports ad delivery to all mobile content and communication types, including WAP, mobile video and mobile messaging.
Amobee’s HAPI Software Development Kit (SDK) provides a convenient way for mobile operators to ad-fund their mobile applications. It manages all aspects of advertising campaigns in a cohesive manner alongside other advertising channels such as WAP, games, video and SMS. Amobee’s HAPI is designed to support both online and offline modes, while guaranteeing the most suitable advertising experience. Amobee’s HAPI supports, among others, textual, graphical and video adverts and is capable of extensive data analysis including specific interactions such as click to call, click to SMS and click to browse.
Crumbs! Sounds comprehensive! Let’s see what traction it gains with the Operators – certainly they have picked the two “of the moment” phones to extend their support to…
[Via: Amobee Media Systems]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
