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Handango is teaming up with Best Buy to bring smartphone apps to Best Buy’s retail stores nationwide. Through the partnership, Handango will offer Best Buy Mobile customers its content catalogue for Windows Mobile, Blackberry, Palm, and Symbian S60 smartphones. As a result, the apps now can be purchased for specific devices at the point of sale using Best Buy’s in-store digital Mobile Genie system. Additionally, a special version of Best Buy-branded Handango’s In-Hand client will be downloaded directly onto each device so customers can continue to purchase apps even after they leave the store.
Finally, select Best Buy outlets will be offering selection of Mobile App Packs featuring three favorite game titles for popular smartphone platforms, which will be sold on microSD cards, thus eliminating the need for over-the-air or desktop downloads.
It’s an interesting idea and definitely something Handango should pursue, considering the fact that sooner or later every handset maker and/or mobile operator will have a mobile content store of its own.
Commenting on the announcement, Handango’s CEO Bill Stone said: “Customers will now be able to purchase top titles a la carte with simple pricing, have them downloaded and installed by Best Buy Mobile’s expert staff making it easier than ever to personalize their devices.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
