If this isn’t a great PR/marketing combined with the “right thing to do,” I don’t know what it is. Popular mobile social network itsmy.com decided to offer free 100 million mobile web page impressions to the US auto industry! The social campaign will be displayed between January and March 2009 in mobile Internet for customers of all carriers in the US.
Apparently, itsmy’s survey conducted with more than 1,000 respondents shown that 81% would love to support the automotive industry. In addition, many itsmy.com community members from US cities love the idea to support the people and companies with personal actions like car advertising on their personal mobile homepage.
On the other hand, carmakers have been amongst the best mobile advertisers at itsmy.com in the past. Therefore itsmy.com decided to support the industry by giving away 100 million mobile page impressions for a symbolic total payment of $1.
All the car manufacturers marketing units or the lead media agencies have to do is to contact the itsmy.com team via email (social@itsmy.com), send the mobile creatives and fill out the PO for $1. The inventory offered will be split among all applicants.