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If this isn’t a great PR/marketing combined with the “right thing to do,” I don’t know what it is. Popular mobile social network itsmy.com decided to offer free 100 million mobile web page impressions to the US auto industry! The social campaign will be displayed between January and March 2009 in mobile Internet for customers of all carriers in the US.
Apparently, itsmy’s survey conducted with more than 1,000 respondents shown that 81% would love to support the automotive industry. In addition, many itsmy.com community members from US cities love the idea to support the people and companies with personal actions like car advertising on their personal mobile homepage.
On the other hand, carmakers have been amongst the best mobile advertisers at itsmy.com in the past. Therefore itsmy.com decided to support the industry by giving away 100 million mobile page impressions for a symbolic total payment of $1.
All the car manufacturers marketing units or the lead media agencies have to do is to contact the itsmy.com team via email (social@itsmy.com), send the mobile creatives and fill out the PO for $1. The inventory offered will be split among all applicants.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
