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Dairies in China Milk scandal offer text apology

Categories: The Digital Life
By: , IntoMobile
Thursday, January 8th, 2009 at 1:56 PM

You may or may not have heard about the news that some Chinese dairies were putting a chemical called “melamine” in milk products – this chemical appeared as a protein, making the milk look nutritious, but actually contaminated the milk, and (very sadly) some babies died from it – with many more ill.

Well now one of the Dairy firms’ chiefs has gone on trial and is awaiting sentencing – but what is also interesting (in an otherwise very said affair) is that the dairy companies have apologised in a New Year’s text, sent to millions of Chinese subscribers, according to BBC News.

Whatever you think about the events that happened, you might surely wonder whether a text message might be the appropriate medium for an apology – but in these tech-times, perhaps that is the most accessible method of delivery a “broadcast apology”?

The BBC News piece is really well written – I’d invite you to check it out here.

[Via: BBC News]

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.