By: Ben Robinson, IntoMobile Sunday, January 18th, 2009 at 1:42 AM
The iTT concept phone by Sergio Gedanke
Now I happen to love the Audi range of cars, so as I soon as I saw this concept device, I was smitten. Apparently it’s based on the TT and A8, and is called the iTT. It’s the work of a designer called Sergio Gedanke (check out his site here).
If you are wondering what’s what on the device, then at one end is a configurable touch area comprising the configurable keyboard. At the other end is the pop-up raised screen, useful for reading when, dare I say it, driving? [Note: just to be clear, I'd never suggest looking at your Mobile whilst driving, or even taking your eyes off the road for that matter]
In the middle is the trackball style HID (human interface device), which accents the design aesthetic overall. Neat I reckon.
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.