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Orange has chosen Ad Infuse to deliver it’s “Three Screen” Ad strategy in a number of European countries. Ad Infuse’s “adInMotion” platform will allow Ads to be sent across Web, TV, and Mobile, in a personalised fashion. Given there are something like 118mn consumers, that’s a lot of personalising!
Apparently there are going to be a variety of mediums over which the Ads are dished out – browsing, messaging, video, and mobile games/apps. Privacy will also be maintained, even though the Ads are being personalised.
Well good luck to both parties I say – from my experience of Mobile OpCos (which is considerable), bespoke networks are at the heart of each one, and integration to them is not a repeatable process – even with members of the same Operating company. I’m not for a minute suggesting that this is the issue here, but rollout across many languages, cultures, and technologies is a challenge for most tech/IT/mobile companies. Let’s see what develops and wish everyone involved well 
[Via: MobiAd News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
