Orange has chosen Ad Infuse to deliver it’s “Three Screen” Ad strategy in a number of European countries. Ad Infuse’s “adInMotion” platform will allow Ads to be sent across Web, TV, and Mobile, in a personalised fashion. Given there are something like 118mn consumers, that’s a lot of personalising!
Apparently there are going to be a variety of mediums over which the Ads are dished out – browsing, messaging, video, and mobile games/apps. Privacy will also be maintained, even though the Ads are being personalised.
Well good luck to both parties I say – from my experience of Mobile OpCos (which is considerable), bespoke networks are at the heart of each one, and integration to them is not a repeatable process – even with members of the same Operating company. I’m not for a minute suggesting that this is the issue here, but rollout across many languages, cultures, and technologies is a challenge for most tech/IT/mobile companies. Let’s see what develops and wish everyone involved well 🙂
[Via: MobiAd News]