Disqus
AdMob announced that it has raised an additional $12.5 million in a Series C extension round. Two investors participated — Draper Fisher Jurvetson’s (DFJ) Growth Fund and Northgate Capital — adding to the combined $28.2 million that the mobile advertising company raised in Series C round.
From the money raised in the Series C round, AdMob plans to:
- Accelerate the growth of worldwide operations by hiring local staff in key markets and adding new language interfaces, with an emphasis in Western Europe, India, South Africa, and Japan
- Deepen the investment in the company’s mobile technology platform, including its targeting, optimization, and ad serving algorithm
- Expand the breadth of offerings for both publishers and advertisers
- Increase the leadership position in the U.S. by growing AdMob’s sales and business development teams
At the end, AdMob’s goal is come out of the challenging economic environment even stronger than when they went in. All I can say is good luck! 
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
