Disqus
lastminute.com is yet another company which thinks it can use Apple’s platform for its benefit. They’ve launched the free talking phrasebook in six different language versions (French, German, Greek, Italian, Portuguese and Spanish) for 2009 for iPhone and iPod Touch users in the UK.
The idea is of course to help travellers get their way in other countries they may visit. In that sense, using the talking phrasebook consumers can ask for directions, hire a car and even engage in small talk. Each application contains over 500 sound files covering all elements of the holiday experience including eating, travel and even flirting. You can either browse for phrases, or use the built-in search functionality to find what you’re looking for much faster.
At the same time, lastminute.com will expose tons of users with their brand and their offering. It’s a classic marketing when you think about it – give users something for free (iPhone app in this case) and you’re free to expose them to your company.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
