lastminute.com is yet another company which thinks it can use Apple’s platform for its benefit. They’ve launched the free talking phrasebook in six different language versions (French, German, Greek, Italian, Portuguese and Spanish) for 2009 for iPhone and iPod Touch users in the UK.
The idea is of course to help travellers get their way in other countries they may visit. In that sense, using the talking phrasebook consumers can ask for directions, hire a car and even engage in small talk. Each application contains over 500 sound files covering all elements of the holiday experience including eating, travel and even flirting. You can either browse for phrases, or use the built-in search functionality to find what you’re looking for much faster.
At the same time, lastminute.com will expose tons of users with their brand and their offering. It’s a classic marketing when you think about it – give users something for free (iPhone app in this case) and you’re free to expose them to your company.