Handango’s 2008 Yardstick shows most popular apps of the last year

Handango 2008 Yardstick

Handango is out with their annual Yardstick, identifying the top ten downloaded applications across all operating platforms and devices sold through Handango’s multiple distribution channels.

Highlights:

  • During last year, Handango added 1,300 new content providers to its network with almost 10,000 new applications across all categories with an overall average purchase price of almost $20 per app.
  • Games accounted for 11% of top category sales in 2007 and grew to 19% of top category sales in 2008. Handango’s store has games from top publishers like EA Mobile, Capcom Interactive, Glu Mobile, Digital Chocolate and iPlay among others.
  • BlackBerry was the big winner in 2008 – five of the top ten devices used are BlackBerrys, with the BlackBerry 8830 World Edition and BlackBerry Curve taking the top two positions, respectively. In 2007, Blackberry accounted for 18% of apps sold and increased to 31% of apps sold in 2008. Moreover, BlackBerry had the most new content titles in 2008 adding 3,365 applications to the Handango catalog.
  • Windows Mobile Professional (formerly Pocket PC) had the most new content providers of any platform at 382 and remains the largest platform by units. Samsung’s Omnia and the HTC Touch Diamond were two new devices in the list of top ten smartphones adding content.
  • Windows Mobile Standard (formerly Smartphone) – video made up 17% of top ten category sales, which was the highest of any platform. Additionally, Games category sales grew from 10% to 21% year over year.
  • PIM and Games for Palm OS accounted for over 54% of the top 10 category sales during 2008. Games category sales grew from 12% to 18% and PIM made up 36% of sales which is higher than on all other platforms.
  • GPS was the #1 search term on Handango for Symbian devices up from #3 in 2007. Nokia’s N95 made the top ten list of devices downloading content. Symbian developers added 2,198 smartphone apps to the marketplace and 283 new content providers.
  • Android applications have the lowest ASP of any platform with games making up 11 of its top 25 applications and Messaging and Games accounting for 60% of the top category sales.

The top 5/10 lists by platform follow after the jump.

Handango’s Top Ten – 2008 Best Sellers List (across platforms):

  1. Spb Mobile Shell 2.1.4 (today screen plug-in) – $29.95
  2. MobiTV (streaming television) – $9.99/month
  3. Ringtone Megaplex (ringtones) – $19.95
  4. Spb Backup 2.0.1 (file backup) – $24.95
  5. Spb Pocket Plus 4.0.2 (today screen plug-in) – $29.95
  6. Pocket Informant 8 (today screen plug-in) – $29.95
  7. Spb Phone Suite 1.3 (phone features) – $19.95
  8. VoiceControl (voice command) – $6.00
  9. Colour Your Trackball (trackball customizer) – $4.95
  10. eWallet (Professional Edition) (PIM manager) – $29.95

2008 Games Best Sellers List (Across Platforms):

  1. Spb Brain Evolution 1.2 (puzzle game)
  2. Aces Texas Hold’em(R) – No Limit (card game)
  3. TETRIS (puzzle game)
  4. Guitar Hero 3 Mobile (music game)
  5. Bejeweled (puzzle game)
  6. Aces Solitaire Pack (card game)
  7. The Sims 2 (strategy game)
  8. Jewelrumble 2 (puzzle game)
  9. Sudoku Puzzle Pack (puzzle game)
  10. Solitaire Buddy Gold (card game)

The top-five best-selling applications for BlackBerry in 2008 were:

  1. Ringtone Megaplex (ringtones)
  2. VoiceControl (voice command)
  3. Colour Your Trackball (trackball customizer)
  4. BBSmart Email Viewer (email viewer)
  5. eOffice 4.5 (attachment viewer)

The top-five best-selling applications for Windows Mobile Professional in 2008 were:

  1. Spb Mobile Shell 2.1.4 (today screen plug-in)
  2. MobiTV (streaming television)
  3. Spb Backup 2.0.1 (file backup)
  4. Spb Pocket Plus 4.0.2 (today screen plug-in)
  5. Pocket Informant 8 (today screen plug-in)

The top-five best-selling applications for Windows Mobile Standard in 2008 were:

  1. MobiTV (streaming television)
  2. Ringtone Megaplex (ringtones)
  3. SBSH Facade 1.4 (home screen plug-in)
  4. eWallet (Professional Edition) (PIM manager)
  5. PocketStreamer DELUXE (streaming media)

The top-five best-selling applications for Palm OS in 2008 were:

  1. SplashID Desktop (information security)
  2. VoiceControl (voice command)
  3. PocketMirror Standard (Outlook synchronization)
  4. SplashID (information security)
  5. Agendus Desktop Edition (Outlook synchronization)

The top-five best-selling applications for Symbian in 2008 were:

  1. ProfiMail (email viewer)
  2. Handy Weather (weather monitor)
  3. Advanced Call Manager (call manager)
  4. Quickoffice Premier 5.0 (document manager)
  5. X-plore (file manager)

The top-five best-selling applications for Android in 2008 were:

  1. IM+ All-in-One Messenger (IM consolidator)
  2. TETRIS (puzzle game)
  3. SMobile VirusGuard (virus protection)
  4. Mobiola Video Studio (video manager)
  5. MONOPOLY Here & Now (board game)

Handango’s catalog now exceeds 140,000 apps across numerous categories including Games, PIM, Personalization, Video, Education & Reference, News & Media, Messaging, Audio Travel and more.

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