Disqus
Rich media advertising provider, PointRoll, announced expanded distribution partners to run its rich media ads on the Apple iPhone. Among the web publishers involved are such website as ESPN, AOL’s Platform-A, Millennial Media, and USA TODAY — which in total should deliver over half a billion impressions each month on the iPhone.
According to PointRoll’s press release, their technology permits advertisers to reach users with interactive content such as video, data collection, send to a friend, tap to call and more. This is all done without requiring the iPhone user to download any applications, yet many of the features from the desktop/computer environment still apply…
More information about PointRoll’s offering can be found on their website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
