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ABI Research: Mobile Internet search engine use jumped 14% between 2007 and 2008

Categories: Mobile Web, Research
By: , IntoMobile
Sunday, March 1st, 2009 at 3:08 AM

ABI ResearchAccording to surveys conducted by ABI Research in 2007 and 2008, 70% of respondents used their mobile phones to access information through Internet search engines last year, representing a substantial 14% increase over 2007.

Some types of content accessed via mobile phones rose in popularity from 2007 to 2008 — including news, game downloads, music downloads, and especially video downloads. A significantly lower percentage in 2008 reported downloading a ringtone than the prior year, while the interest in location information, social networking and sports remained about the same.

Commenting on the findings, ABI’s senior analyst Jeff Orr said: “Use of the mobile phone goes well beyond voice calls. A significant percentage of respondents say they use their handset for mobile email and web access, reflecting the broader access to inexpensive or all-you-can-eat mobile data services in the US.”

The surveys, each of which sampled more than 1000 mobile phone users in the United States aged 14-59 and across a wide range of demographic profiles, were conducted in November 2007 and December 2008. As a result, ABI prepared a report titled “US Mobile Email and Mobile Web Access Trends” and you can find out more about it from this page.

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.