Disqus
I read with interest an interview with Endemol MD Peter Cowley, and his views on Mobile TV. For those of you that don’t know, Endemol have some extremely successful TV properties such as Big Brother, and Deal or No Deal – and in parallel have spent a lot of time and effort previously, feeding their content output over Mobile (both via Operators and independently).
Well, now it seems, Endemol are not so focused on Mobile, since they feel the format has really failed to ignite. In fact, the place where they have found things to be more stable is on the ‘fixed line internet’ – that is, where people are accessing the InterWeb via Broadband, on their PCs.
As well as a LOT of video content, Endemol have been involved in turning some of their properties in to Games – but even these have not suceeded in convincing them that the Mobile is an entertainment platform. Cowley’s view of the iPhone in fact is that it has proved that Apps are succesful, rather than pure games – which is a shame given the majority of the Endemol pure content output is video. Apparently Endemol are staying clear of Apps for now, and will re-visit content for Mobiles when a better ad-funded ecosystem exists.
So there you go – one of the top content creatives stating that Mobile isn’t where it’s at as regards content. I think if we remove the iPhone from that statement, I can kinda see where they are coming from… but what say you, the IntoMobile readership?
[Via: C21media.net]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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peter cowley
