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Nokia has just made good on their promise to deliver a high-end, super-glitzy Vertu flagship store to Japan’s luxury-shopping haven in Tokyo. Nokia had just opened the doors to their first ever Vertu flagship store in the Ginza district of Tokyo, Japan. Nokia’s Vertu lineup of extra-luxurious (and ridiculously expensive) handsets caters to those with the wherewithal to splurge on a mobile phone with a five-figure price tag. So, it’s fitting that Nokia’s very first Vertu flagship store exudes the same hand-made quality, sleek elegance and flashy design that has come to define Vertu’s handset lineup.
Nokia is making a big push to peddle their high-end Vertu handsets to well-heeled Japanese elite. After pulling the Nokia brand out of Japan (for lack of success) Nokia has decided to market the Vertu brand as a lifestyle choice, complete with its own Vertu MVNO offered to Japanese consumers with a penchant for the finer things in life (read: expensive). The new Vertu store is a veritable statement from Nokia that asserts the Finnish handset maker’s commitment to penetrating the Japanese uber-luxury market.
But, with a troubled global economy dragging down high-end luxury sales, Nokia could be in for a bit of a rough ride with their Vertu flagship store.
[Via: PCWorld]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
