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Talk about good marketing. Zippo and Moderati announced that their free iPhone app, the Virtual Zippo Lighter, has been downloaded over three million times since its launch last October! The press release goes further adding that this milestone makes the application one of the most popular and prevalent branded apps in the Apple’s AppStore short history. The Virtual Zippo Lighter still averages about 100,000 new downloads per week!
Moreover, they’ve also announced that an update is coming, the one that will take advantage of the iPhone 3.0 software, although I’m not sure what that actually means. In the meantime, if you still haven’t, you can download the Virtual Zippo Lighter from this link.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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Tom Smith
