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Handmark, the company which we know for their PocketExpress application, has a new offering called Mobile Store Platform. Touted as the “turnkey solution for handset manufactures and carriers,” the platform offers interested parties an ability to launch their own native, on-device mobile store which is full of the best mobile games, apps, ringtones, themes and more.
At the moment, Windows Mobile is the only platform supported, but the company plans to roll-out version for other smartphones, as well. Among the platform features are:
- A customizable UI built specifically for each device, including full touchscreen capabilities
- Industry’s best games, apps, themes and more, as well as real-music ringtones from leading music labels
- Full-service merchandising with dedicated quality control and certification support
- Detailed user reviews with a star-rating system
- Search functionality and easy navigation by category, rating or featured content
- Carrier billing, alongside standard payment methods (i.e. credit cards)
- First line customer care and services for each app purchased or downloaded
Handmark’s release goes on suggesting that as a result all parties included in the system will benefit: developers will make money by selling their software, carriers/handset makers will see an additional revenues, and the end-users will have tons of mobile content at their fingertips.
In a nutshell, it’s something to look forward to, in hope your carrier or favorite handset maker will use Handmark’s solution to bring an app store to your device. We’ll see who’ll jump first on Handmark’s offering. In the meantime, more information is available from their website…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
