Disqus
LG is teaming up with fashion icon Heidi Klum to promote LG Rumor2 (available through Sprint and Alltel), and the idea that “mobile phones have become an expression of personal style.”
As part of the deal, Heidi Klum — hired as LG’s Ambassador of Style — designed five butterfly back plates and skins that express her personal style. Similarly, LG and Sprint are offering the same customization service to the end users, who can design plates and skins by themselves.
The promotion includes an advertising campaign, online webisodes, and a consumer promotion. A total of eight webisodes will be produced and will be accessible through lgrumor2.com. Through the same website, users will be able to win the mentioned back plates or buy them them for $9.95; or make their own designs…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
