Disqus
Thanks to the app store frenzy, the total revenues from mobile applications are expected to exceed $25 billion by 2014.
According to Juniper Research, even though the overwhelming majority of app revenues are currently accrued from one-off downloads, the increasing utilization of in-app billing will enable incremental revenues from additional mobile content and will see value-added services (VAS) providing the dominant revenue stream by 2011, as a result.
And while major carriers will launch their own app stores, in longer term, the greatest benefits to them would be derived from data revenues associated with the app usage.
Moreover, the report noted that, given the fact that app stores currently cater exclusively for smartphones, developers and content providers would be unwise to ignore opportunities from traditional app and content distribution and monetization channels.
Other findings from the report include:
- Games will remain the largest category in terms of overall app downloads and revenues, although Multimedia & Entertainment apps will attract the greatest share of VAS revenues from 2009 onwards;
- App stores present a significant challenge to traditional content aggregators who may be obliged both to expand the range of their content portfolios and to amend their business models to remain viable.
More information about the report titled “Mobile Applications & Apps Stores: Business models, Opportunities & Forecasts 2009-2014″ is available from Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
