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Yahoo! loses exclusive Vodafone UK Ad-serving deal

Categories: UK News, Vodafone
By: , IntoMobile
Friday, May 15th, 2009 at 3:57 PM

 

Image via: Yahoo! UK& Ireland

Image via: Yahoo! UK& Ireland

Vodafone is not going to renew it’s 2-year old deal with Yahoo!, when it ends in June. They are apparently going to look to as many partners as possible to grow its Ad sales.

 

That one has gotta bite just a little for Yahoo! – having Vodafone on your books in the Mobile world carries some weight, and within that Vodafone UK are regarded highly. Let’s see how Yahoo! Hustles to get other new customers on board….

[Via: moconews.net via: nma.co.uk]

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.