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Mobango and Neomobile have signed a partnership to market an Application Store in Italy in collaboration with mobile operators.
The Vip Power Application Store (branded VipMobile with the short code 48278), powered by Mobango technology, is a mobile service where users can download mobile applications and utilities such as communication platforms, antivirus, media viewers, themes and games. The applications published by Mobango’s community of developers, are available for smartphones and other smartphones with O/Ss such as Symbian, Java, Windows Mobile, Android, BlackBerry, Palm (and Flash lite!).
The Store boasts a rich catalogue of over 10,000 applications. The subscription model is on a weekly “all-you-can-eat” formula that includes a newsletter to inform users about the newest applications. Users can access the VIP Power Application Store through the m-site. The service will be strongly promoted on different media channels, including TV, Print, Web, Wap and SMS.
The Vip Power Application Store, now launched in Italy, will be soon be released in other countries.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
