Disqus
Yahoo has recently unveiled two new display advertising solutions as part of a new partner program which will marry Yahoo’s reach and targeting capabilities with third-party advertising technologies such as those offered by Teracent or Tumri. By doing so, the Internet company believes it’s offering an “open and unmatched solution” for reaching consumers with customized messages in North America. Based on the adoption of the new offering, Yahoo will consider expanding the service to other markets in the future.
At the same time, Yahoo also announced that it will soon start offering the so called Smart Ads technology through its partnership with Teracent. As a result, advertisers will be able to customize creatives to individual users in real time, using such factors as as location, time of day, local weather and more…
[Via: CellularNews]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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Internet Advertising Agency
