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Mobile advertising marketplace mKhoj has recently announced its offering for the “rest of the world,” by introducing support for local languages in seventeen different countries. As a result and thanks to mKhoj’s implementation of UTF-8 encoding technology, mobile advertisers can leverage mKhoj’s ad network to display ads in hundreds of languages, including Afrikaans, Arabic, Bahasa, Hindi, Tamil, Turkic, and Zulu.
When advertisers sign up, they now have the ability to upload their mobile advertising in any local language and in any alphabet, effectively giving them new ways to target and communicate with consumers.
Commenting on the announcement, mKhoj’s Abhay Singhal said: “Empowering advertisers to speak to consumers in their native language enables them to make more personal connections with their target audiences. This provides multinational advertisers a more effective way to reach local audiences around the globe.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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