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It’s not recession for everyone. Provider of the “Software-as-a-Service” mobile marketing platform for agencies and brands, Celtra, has recently announced that it has secured Series A financing from RSG Capital, a Slovenian based venture capital fund.
The company’s service is touted as a “comprehensive mobile marketing solution suite, which includes SMS, MMS, Voice IVR, WAP and Mobile applications.” It is designed from marketing perspective and offers customization and creative freedom to developers, providing a “single-access-point” solution to creative agencies to enable fast and simple campaign creation, deployment, management, distribution, and tracking.
Among the existing companies that have used the service are the leading entertainment brands such as 20th Century Fox, New Line Cinema, Warner Bros and Paramount for movie release campaigns like Sex and the City, Meet the Spartans, What happens in Vegas, Tropic Thunder and others.
Celtra is headquartered in the Cambridge, MA with office in Cambridge Innovation Center. They’ve also announced opening of a regional R&D and sales office in Ljubljana, Slovenia to expand its operations to Europe.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
