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Mobile 2.0 Europe: Context panel

Categories: Barcelona 2009 Summer
By: , IntoMobile
Friday, June 19th, 2009 at 3:57 AM

Mobile 2.0 Europe: Context panel

The Context panel is about to end. The key point here is location and how to better serve customer based on where they currently are.

Some of the issues raised/discussed:

  • What to do with all that data? Various location-based services are already live, but there is still so much data available about users’ behavior which is not used.
  • Privacy issues stay a concern, but it is said that both operators and other parties involved in the ecosystem respect the law.
  • There was a talk about a recommendation engine a la Amazon.com. In addition to location data, location-based services should also use data submitted by other people, so that a single user could get an answer to a question “where people like me go/eat/drink?”. This is already possible in some apps like Loopt, but the wide adoption would bring benefits to everyone.

And that’s about all I caught at this panel. It was certainly interesting. Next stop is Startup Launch pad and then launch afterwards…

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.