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Mobile 2.0 Europe startup #2: pikkoo – YouTube of mobile personalization

June 19, 2009 by Dusan Belic - Leave a Comment

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pikkoo

pikkoo is a Finland-based company that provides a web-based service where users gather to create and share mobile content, such as screensavers and wallpapers. The portion of the website using which you can create mobile content looks pretty cool, and relies on advanced JavaScript to deliver an easy to use interface via drag and drop.

As for older users who don’t necessarily dig mobile content, pikkoo has special active screensavers for them. For instance, you could get Twitter updates, RSS, latest news, weather information, and so on delivered directly to your home screen. As a matter of fact, they pride themselves to be the creator of the world’s first live weather screensaver.

By now, you’ve probably figured out how they plan to monetize – idle screen advertising, which I think is great for brands. On that note, I’ve no doubts we’ll hear more from these guys…

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