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Mobile 2.0 Europe startup #2: pikkoo – YouTube of mobile personalization

Categories: Barcelona 2009 Summer
By: , IntoMobile
Friday, June 19th, 2009 at 11:28 AM

pikkoo

pikkoo is a Finland-based company that provides a web-based service where users gather to create and share mobile content, such as screensavers and wallpapers. The portion of the website using which you can create mobile content looks pretty cool, and relies on advanced JavaScript to deliver an easy to use interface via drag and drop.

As for older users who don’t necessarily dig mobile content, pikkoo has special active screensavers for them. For instance, you could get Twitter updates, RSS, latest news, weather information, and so on delivered directly to your home screen. As a matter of fact, they pride themselves to be the creator of the world’s first live weather screensaver.

By now, you’ve probably figured out how they plan to monetize – idle screen advertising, which I think is great for brands. On that note, I’ve no doubts we’ll hear more from these guys…

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.