AXE launched a multi-platform game initiative through mobile, the web and console media, to “teach guys how to properly use deodorant bodyspray.” Sure, we don’t know how to use deodorant ourselves and AXE will show us the “right” way, whatever that means.
Scrap that, it’s not the point of this post. What I wanted to focus is AXE’s game called “Pogo Xtreme” which incorporates AXE deodorant bodyspray with the so called “Double Pits to Chesty” move — a spray under the pits and across the chest.
Greystripe and Wild Tangent worked to develop and launch the Pogo Xtreme games, while Sony integrated the Double Pits to Chesty move through one of its characters in the PlayStation game, PAIN.
The iPhone game is available as a free download, and the same price applies to online version of the game. As expected in the social media world we’re living, players can post their scores on social networking sites, including Facebook…
In a nutshell, AXE along with its partners prepared an awesome campaign to reach the young generation, and has certainly set itself apart from its competition.