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AXE launched a multi-platform game initiative through mobile, the web and console media, to “teach guys how to properly use deodorant bodyspray.” Sure, we don’t know how to use deodorant ourselves and AXE will show us the “right” way, whatever that means.
Scrap that, it’s not the point of this post. What I wanted to focus is AXE’s game called “Pogo Xtreme” which incorporates AXE deodorant bodyspray with the so called “Double Pits to Chesty” move — a spray under the pits and across the chest.
Greystripe and Wild Tangent worked to develop and launch the Pogo Xtreme games, while Sony integrated the Double Pits to Chesty move through one of its characters in the PlayStation game, PAIN.
The iPhone game is available as a free download, and the same price applies to online version of the game. As expected in the social media world we’re living, players can post their scores on social networking sites, including Facebook…
In a nutshell, AXE along with its partners prepared an awesome campaign to reach the young generation, and has certainly set itself apart from its competition.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
