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HTC has been on a tear in the smartphone space recently. The Taiwanese handset firm is now the No. 4 smartphone maker in the world, and has been enjoying decent growth. But, given the slew of new HTC models hitting market, delays in product launches and increased competition from the iPhone and Android smartphones, HTC has revised its revenue outlook. HTC now expects to see its 2009 revenue falling by a single-digit percent. That’s a big change from last year, where HTC saw double-digit growth.
“Our momentum in the second half of this year may not be as strong as we initially thought it would be,” said HTC’s CEO Peter Chou. Indeed, HTC had expected its 2009 to wrap with 10% growth. “The number of mid-tier smartphones we’re pushing out this year will gradually increase, which will push down revenue. Momentum on both the Windows Mobile and Android platforms are also turning out to be weaker than expected.”
On the upside, HTC expects to see their gross profit margins holding steady at 32%. HTC plans to combat smartphone incursions from Apple and Nokia by upping its operating budget from 13.5% to 15%.
[Via: Reuters]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
