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PocketGamer.biz had a chance to sit down with Glu’s ex-CEO, Greg Ballard, and ask him some interesting questions. As expected, they asked him about Glu’s iPhone strategy and why it took so long for the company to embrace Apple’s platform.
He said: “It hasn’t been the home run for big publishers as was expected. If you stop publishing in this market, you immediately begin to lose market share.”
I couldn’t agree more with him. There so many titles in the AppStore and new ones are appearing on a daily basis. Still, that shouldn’t stop the major gaming publisher for getting its piece of the action and as a matter of fact, PocketGamer.biz ranked Glu third after EA Mobile and I-play…
The full story entitled “CEO Ballard reveals the secret sauce of Glu’s iPhone success” is available from this page on PocketGamer.biz.
[Via: PocketGamer.co.uk]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
