O2 Germany is expanding its mobile advertising services to enable advertisers to target specific demographic groups to boost conversion rates. That said, advertisers can target audience based on such information as gender, age, residence, and fields of interest. Moreover, the carrier says that ads will only be distributed to customers who have explicitly agreed to receive messages.
In addition, they are also offering international campaigns across the Telefónica network, which [Telefónica] is the major owner of O2.
For the record, O2 Advertising Services include both display ads placed on the mobile portal, as well as SMS and MMS campaigns…
[Via: CellularNews]