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O2 Germany is expanding its mobile advertising services to enable advertisers to target specific demographic groups to boost conversion rates. That said, advertisers can target audience based on such information as gender, age, residence, and fields of interest. Moreover, the carrier says that ads will only be distributed to customers who have explicitly agreed to receive messages.
In addition, they are also offering international campaigns across the Telefónica network, which [Telefónica] is the major owner of O2.
For the record, O2 Advertising Services include both display ads placed on the mobile portal, as well as SMS and MMS campaigns…
[Via: CellularNews]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
