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InMobi and peperonity.com are reporting strong results from their mobile web advertising partnership – InMobi monetizes peperonity’s mobile traffic in its top 10 markets including Indonesia, India, South Africa and Bangladesh. Apparently, the partnership is delivering higher advertising revenue than other networks – peperonity’s diverse user base of more than 10 million users is a tremendous mobile advertising opportunity – especially when combined with InMobi’s existing mobile ad network of over 700 publishers.
“We are proud to work with truly global partners like peperonity.com” says Amit Gupta, Head of Business Development for InMobi. “In the four months that we have been working together, peperonity’s global user base combined with InMobi’s intelligent ad serving platform have allowed us to deliver the highest level of monetization to peperonity.com in many countries while offering enhanced value to our advertisers.”
I have to admit I wasn’t that clear on what peperonity do, but here it is in corporate-summary-speak:
About peperonity.com
Peperonity.com is the world’s first and probably largest mobile Web 2.0 platform. Launched back in 2001, today more than 10 million people use the content creation and networking features to simply present themselves or find new friends every month. The platform features site building, blogging, chat, photo album, video download functionality and much more – all for the average user with no programming skills required and free of charge (except for data costs). Peperonity.com is among the top 5 mobile sites not only in South Africa and Indonesia but also among the top mobile websites accessed worldwide outranking popular websites like Facebook and YouTube.
I think the neat summary is that a combination of a large catchment of users, plus a lot of Mobile Ads, equals huge number of Ads served!
If you want to check out more about InMobi, you can find them here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
