Disqus
If you’re like us, you find the Palm Pre commercials at least a little creepy. Watching Tamara Hope talk about her life with the Palm Pre almost makes you want to bust out the Yoga mat, or take a nap. But, how does the general public feel about the commercials’ effectiveness? Well, according to a new study from MediaCurves, a majority of survey respondents felt that Palm’s TV ads were at least “somewhat effective,” if not altogether “extremely effective.” The remaining 1/3 of survey participants thought the ads were “not at all effective.”
And, it seems the that “happiness” and “inspiration” were the two most prevalent emotions that people experienced while watching the video. The study shows that interest in the commercial peaks when the Palm Pre is shown on screen. HCD Research conducted the study through the MediaCurves.com website. The study asked a smallish pool of 305 viewers during August 7-9.
[Via: MediaCurves]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
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Simon Sage
