Vivo has launched its X300 FE smartphone in select European markets for €999, marking a significant price increase over its predecessor. The device is now available in Spain, Austria, and Hungary, with an Indian launch scheduled for May 6th alongside the Vivo X300 Ultra.
This pricing represents a substantial jump from last year’s X200 FE, which launched in India at Rs 54,999. The European price of €999 translates to approximately Rs 1,11,112, though Indian pricing typically runs lower than European markets. Early reports suggest the X300 FE could launch in India around Rs 79,999.
The price increase reflects broader industry trends affecting smartphone manufacturing costs. Component prices have risen across the board, forcing manufacturers to adjust their pricing strategies even for mid-range devices. This puts the X300 FE closer to flagship territory, potentially changing its competitive positioning in the market.
The X300 FE continues Vivo’s focus on compact flagship devices, a segment that gained significant traction in 2025. However, the higher pricing could challenge its appeal as an affordable alternative to premium compact phones. The device will compete directly with other compact flagships while sitting uncomfortably close to Vivo’s own X300, which is priced at Rs 75,999 in India.
Key specifications for the X300 FE include:
- 6.31-inch LTPO AMOLED display with 120Hz refresh rate
- Qualcomm Snapdragon 8 Gen 5 processor
- Triple camera system: 50MP main, 50MP telephoto, 8MP ultra-wide with Zeiss branding
- 6,500mAh battery with 90W wired and 40W wireless charging
Vivo is sweetening the European launch with promotional bundles. Customers can get a free GT Watch 2 with their purchase, while a premium Zeiss Professional Kit bundle costs €1,200. This kit includes a Zeiss Gen 2 Telephoto Extender Lens (200mm), phone case, lens carrying case, and lanyard. The company plans to offer similar bundles in India.
The X300 FE’s 6,500mAh battery capacity is impressive for a compact device, promising full-day usage even with heavy use. The Snapdragon 8 Gen 5 chipset provides solid performance, though it falls short of current flagship processors. The camera system offers good versatility for both casual users and photography enthusiasts.
This pricing strategy could reshape the compact flagship market. If other manufacturers follow suit with similar price increases, consumers may need to adjust expectations for what constitutes an “affordable” compact flagship. The success of the X300 FE will largely depend on whether consumers accept the higher pricing in exchange for the improved specifications and compact form factor.
The Indian launch on May 6th will be crucial for determining the device’s market reception. With competition from both international brands and domestic players, Vivo will need to justify the premium pricing through performance and user experience. The proximity to the X300’s pricing also creates an interesting choice for consumers deciding between the two models.