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Japan’s NTT DoCoMo has announced that there are now 10 million subscribers using their credit payment service – DCMX. The success came from several factors including popularization of Osaifu-Keitai and iD reader/writer terminals, as well as an introduction of a customer loyalty program.
Currently, there are about 30 million DoCoMo customers who use Osaifu-Keitai-compatible handsets, and about 420,000 iD readers/writers nationwide, as of July 31, 2009. The service is used at such places as shopping malls, electronics retailers, restaurants and even taxis.
DCMX exists in three “flavors”: DCMX mini, the standard “DCMX” plan and the premium “DCMX GOLD” plan. Subscribers of the standard DCMX and DCMX GOLD plans can earn DoCoMo’s loyalty points each time they make a purchase. Later on, these points can be used for DoCoMo product discounts and other customer rewards.
For the record, DCMX was launched in April 2006, and has reached 1 million subscribers in November 2006. In February 2008, there 5 million people were using it, and now, just three years and four months since launch, the number climbed to 10 million. Impressive!
[Via: CellularNews]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
