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Polo Ralph Lauren is extending its iPhone marketing activities. Their latest application is called Rugby Ralph Lauren and it allows users to make their own Rugby directly from their shiny gadget. To make the long story short, here are app’s key features:
- You can either choose a standard experience or a more creative one, and customize your Rugby shirt with “iconic Rugby patches” – including the new alphanumeric and varsity patches.
- Complete customization process allows you to upload your own photo (or use a default model image), change the color of the body and tone of the skin color, choose a hairstyle, and create a custom background — all in order to design a shirt that will truly fit your body.
- Sharing – it’s a social media world out there and folks from Ralph Lauren marketing know that. That said, you can share your creations on Facebook, via email or within the Rugby Gallery, which will distribute the look to Rugby.com.
- In the similar fashion, you can access other people’s creations and rate them.
And that’s about it. Rugby Ralph Lauren is a free app and you can grab it from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
