Polo Ralph Lauren is extending its iPhone marketing activities. Their latest application is called Rugby Ralph Lauren and it allows users to make their own Rugby directly from their shiny gadget. To make the long story short, here are app’s key features:
- You can either choose a standard experience or a more creative one, and customize your Rugby shirt with “iconic Rugby patches” – including the new alphanumeric and varsity patches.
- Complete customization process allows you to upload your own photo (or use a default model image), change the color of the body and tone of the skin color, choose a hairstyle, and create a custom background — all in order to design a shirt that will truly fit your body.
- Sharing – it’s a social media world out there and folks from Ralph Lauren marketing know that. That said, you can share your creations on Facebook, via email or within the Rugby Gallery, which will distribute the look to Rugby.com.
- In the similar fashion, you can access other people’s creations and rate them.
And that’s about it. Rugby Ralph Lauren is a free app and you can grab it from here.