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InMobi has announced its partnership with MocoSpace. As part of the deal, InMobi will sell MocoSpace’s mobile inventory across 10 countries in Asia, Africa, the Middle East and Europe. MocoSpace is one of the leading mobile social networks with over 6 million registered users and over 1 billion monthly page views.
Justin Siegel, CEO of MocoSpace, adds, “We selected InMobi as our first choice for an ad network in these international markets because their focus provides a better overall user experience and increases our revenue. InMobi’s new data infrastructure offers outstanding ad response times that have exceeded our expectations and set a new bar”
“MocoSpace offers unique inventory for our advertisers in both the APAC region and Europe,” said Anne Frisbie, Head of North America at InMobi. “They were also our first publisher to launch from our new US data infrastructure which has enabled us to provide them exceptional ad response times. Our partnership with MocoSpace underscores our strong local monetization capabilities in international markets where we lead as the primary mobile advertising network.”
InMobi the largest mobile ad network across Asia also recently launched in Europe in July 2009. If they keep signing deals like this, I can see their growth continuing!
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
