Despite the fact that many smartphone users download multiple applications to their devices, Strategy Analytics argues that only about four to six applications are consistently used on a regular basis.
The research company surveyed smartphone users in the US and the UK, and has concluded that the iPhone users have downloaded and installed the largest number of applications, but these are not necessarily used on a regular basis. As for the Android users, they seem to remove the apps they don’t use, while those with BlackBerrys keep almost all of the applications they download.
Christopher Dodge, Analyst in the Strategy Analytics User Experience Practice, said that “only 57% of all smartphone applications device are being used regularly.” His colleague, Paul Brown, Senior Analyst at the company, added: “Application developers need to ensure that their application is useful, usable and compelling in order to ensure it will be used regularly and not just downloaded, used a couple of times, and then discarded.” We couldn’t agree more.
[Via: CellularNews]