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Strategy Analytics: Smartphone owners use four to six apps regularly

Categories: Applications, Research
By: , IntoMobile
Saturday, October 17th, 2009 at 12:43 AM

Strategy Analytics

Despite the fact that many smartphone users download multiple applications to their devices, Strategy Analytics argues that only about four to six applications are consistently used on a regular basis.

The research company surveyed smartphone users in the US and the UK, and has concluded that the iPhone users have downloaded and installed the largest number of applications, but these are not necessarily used on a regular basis. As for the Android users, they seem to remove the apps they don’t use, while those with BlackBerrys keep almost all of the applications they download.

Christopher Dodge, Analyst in the Strategy Analytics User Experience Practice, said that “only 57% of all smartphone applications device are being used regularly.” His colleague, Paul Brown, Senior Analyst at the company, added: “Application developers need to ensure that their application is useful, usable and compelling in order to ensure it will be used regularly and not just downloaded, used a couple of times, and then discarded.” We couldn’t agree more.

[Via: CellularNews]

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.