Disqus
Remember giffgaff? This is the new MVNO, that seeking differentiation by involving the subs (they call them members) in decisions – well they’ve already started that process now, and in addition we know some more facts – giffgaff is launching in beta this year, and they think there is some stuff we should know:
- giffgaff won’t charge for data at launch and for approximately 6 months thereafter
- All members will have access to free data on the launch tariff using giffgaff’s handset only SIM
- giffgaff will launch later this year in ‘beta’ and one of the benefits of being in ‘beta’ is free data
- Data will be free across the base on a pre pay model
- giffgaff has a fair usage policy of 100mb per day, which doesn’t mean they’ll cut people off or triple rate them when they reach that limit, but they will keep an eye on usage
- It won’t last forever and giffgaff hopes to talk with members over the course of the period to get input into the best value and fairest data policy they can provide
- Members will only be able to use data from the UK, roaming data won’t be available
- Kylie Evans, giffgaff’s Marketing Chief, will be kicking off wider discussions about giffgaff’s pricing model on giffgaff.com/blog here. Those interested in joining the discussion are advised to leave a comment on the blog post above.
- giffgaff will be releasing full pricing information very soon, but is interested in getting the wider mobile community’s thoughts on pricing to involve potential new members in contributing to key business decisions
So there you go – we know that data is going to be free for a while, and that if you want to shape the pricing policy you should get involved in the blog comments. More info as we get it….
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
