By: Ben Robinson, IntoMobile Friday, October 30th, 2009 at 5:39 PM
Cellufun has announced that its FunCoin currency, used for virtual goods transactions, is now available in over 25 countries to hundreds of millions of consumers using their mobile phones. Consumers can now buy FunCoins to purchase Cellufun virtual goods with one easy click, and charge the purchase to their mobile phone bill. Users of Cellufun’s mobile community use FunCoins to purchase virtual goods such as clothes, jewelry, furniture, pets, and flirts.
Apparently, the desire for virtual goods (on the net) has created a $5.5bn global market over the last three years – with the US alone this year coming in at over $1bn (predicted).
Cellufun integrates directly with mobile operators and payment providers to make FunCoins available globally. Coverage includes North America, most of the European Union, India, Bangladesh, Indonesia, South Africa, Thailand, and Turkey. Cellufun will soon allow payments in South America, China, and dozens of other countries, making FunCoins one of the most widely available virtual currencies in the world.
I wonder if his concept has legs – many have come before and fallen – but perhaps we are now reaching a critical mass where actually virtual currencies can have a net worth. At any rate, we wish Cellufun good luck, and will watch intently how they fare in this area of the market.
Cellufun has announced that its FunCoin currency, used for virtual goods transactions, is now available in over 25 countries to hundreds of millions of consumers using their mobile phones. Consumers can now buy FunCoins to purchase Cellufun virtual goods with one easy click, and charge the purchase to their mobile phone bill. Users of Cellufun’s mobile community use FunCoins to purchase virtual goods such as clothes, jewelry, furniture, pets, and flirts.
Apparently, the desire for virtual goods (on the net) has created a $5.5bn global market over the last three years – with the US alone this year coming in at over $1bn (predicted).
Cellufun integrates directly with mobile operators and payment providers to make FunCoins available globally. Coverage includes North America, most of the European Union, India, Bangladesh, Indonesia, South Africa, Thailand, and Turkey. Cellufun will soon allow payments in South America, China, and dozens of other countries, making FunCoins one of the most widely available virtual currencies in the world.
I wonder if his concept has legs – many have come before and fallen – but perhaps we are now reaching a critical mass where actually virtual currencies can have a net worth. At any rate, we wish Cellufun good luck, and will watch intently how they fare in this area of the market.
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.
Disqus
Cellufun has announced that its FunCoin currency, used for virtual goods transactions, is now available in over 25 countries to hundreds of millions of consumers using their mobile phones. Consumers can now buy FunCoins to purchase Cellufun virtual goods with one easy click, and charge the purchase to their mobile phone bill. Users of Cellufun’s mobile community use FunCoins to purchase virtual goods such as clothes, jewelry, furniture, pets, and flirts.
