Of the nation’s three largest wireless networks, Android-powered HTC Hero and Palm Pre. But, things are looking better for Sprint. The carrier’s Q3 2009 financial results highlight the lowest customer defection rate in a long time, and customer service performance has been steadily improving.is the underdog. The third-largest US wireless carrier has been losing customers consistently over the past several quarters, despite compelling hardware offerings like the
The most recent quarter had Sprint losing 801,000 of its most valuable post-paid subscribers to other carriers. That’s a definite improvement, but still left Sprint with losses of $478 million in the quarter, compared to a $326 million loss in the year-ago quarter. Revenues slipped to $8.04 billion, missing Wall Street’s projection of $8.09 billion.
Sprint has been making changes to its customer service policies as part of a company-wide effort to improve the carrier’s image and service quality – issues that Sprint believes has been hurting how customers perceive Sprint as a wireless carrier. But, the change has been slow to catch on with consumers.
No one knows what’s going on with Sprint. But, it’s clear that Sprint’s big-money bet on WiMAX as the mobile broadband technology of choice for the foreseeable future has yet to transform the company into America’s premier data-centric wireless provider. Sprint seemingly can’t keep up with AT&T or Verizon in the wireless voice game, but the mobile broadband market has yet to take on a clear leader. Perhaps choosing LTE would have been a better idea?
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