Disqus
In a single day we caught two news items where we have Google on one side and a smaller company being acquired on the other.
The first news item deals with mobile advertising network/platform – AdMob. The search giant paid $750 million in stock with the idea to obviously dominate the mobile ad market just like they do on a desktop. AdMob is the single largest iPhone ad network and has recently acquired AdWhirl, the company that serves mobile ads from multiple sources. In addition, AdMob also covers other platforms, Android included. Among their clients are such well known companies like Ford and Coca-Cola.
In the other news, Google has acquired VoIP company Gizmo5 for $30 million in cash. With this deal, the search giant gets a true SIP/VoIP provider under its belt opening up new possibilities for its Google Voice service. Moreover, there are certainly some Gizmo5′s assets that could be used to improve Google Talk.
And that sums it up. I’ve no doubts AdMob’s assets will be used properly — after all advertising is Google’s cash cow — but for Gizmo5, I’m not sure. There are certainly some interesting things Google could do with it, but we thought the same for Orkut and Dodgeball, and where are they now? Any thoughts?
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
