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Yahoo to stop offering its Yahoo Go mobile app on January 12, 2010

Categories: Applications
By: , IntoMobile
Wednesday, November 18th, 2009 at 3:46 AM

Yahoo Go mobile application

Yahoo has decided to kill its Yahoo Go mobile application starting from January 12th of next year. Those who haven’t used the app should know it provides users with quick access to news, weather, search, and other content from Yahoo network.

According to the company’s Head of Global Marketing, Adam Taggart, with mobile browsers getting more powerful there’s not much point in developing stand-alone apps for pushing content users can access via mobile browser.

He went on to add: “These monolithic all-in-one app experiences were a great strategy for the time, and it gained millions of users, but we’ve evolved with the market. Everything we’ve done so far in 2009 is a fulfillment of that strategy. The gap between what’s available in the app and the browser is closing, and we’ve shifted resources to both the browser and focused-app strategy.”

For those of you who used Yahoo’s app the question is – are you going to miss it?

[Via: PhoneArena, MocoNews]

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • Rex

    I won’t be sorry to see it go.
    Now Yahoo Go! 1.0- that was a different matter.
    It was a native Symbian app, and it synchronized Yahoo mail/calendar/contacts with the phone, and even had Messenger, with all the smileys and even some audibles!
    That was changed to the present crappy form around June 2007.
    Wish they’d bring that back.

  • jaco pick

    gees guys yahoo go was flipin cool!i enjoyed everything about it!i beilieve most of its users would rather have prefered yahoogo than the mobile browser!wish u could bring it back!i moved to gmail cauze of yahoo go stopping!i know alot of guys who did the same as i did!make a plan yahoo!