Disqus
Sony Ericsson (and Sony in fact) have been right out there in recent years, with their Marketing campaigns – largely they have focused around the use of colour, relating to Sony (Bravia) TVs being great at displaying it, and Sony Ericsson cameraphones being great at capturing it.
The recent campaigns for the Satio and Aino devices featured people on hoppers (check it here) – and now they’ve gone one step further in the land of weird, by asking people to visit their site, and take a look at a webcam focused on room full of empty hoppers. To inflate the hoppers, you need to Tweet #pumpt – now of course you might be asking why you should want to inflate the hoppers, and the answers would be that apparently they are going to release the hoppers somewhere if you suggest it whilst Tweeting – see, I told you it was Leftfield!
ANYWAY – back to the mobile-related bit – whilst you are on the site you can check out their Satio and Aino devices – or you could just go to any other Mobile News site (say, for example, IntoMobile) and read stuff about the handsets!
If you’d like to see what’s going on in the room full of hoppers, and/or check out some device info, click here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
